Digital Whammy Logo

Digital Whammy, a digital marketing music startup I co-founded in 2001 during the audio music CD to the digital music revolution. Digital Whammy was founded as a way to generate revenue for small artists by being played online. We developed RateOurBand.com to generate content, then offered up their music in promotional CDs for clients with the majority of the proceeds going to the artists.

Vice President, Digital Customer Experience

2001 - 2008

Below is a brief summary of my time working at Digital Whammy.

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I was responsible for collaboratively generating strategic vision with my partners and everything related to digital user experience and the user interfaces for both RateOurBand.com and Digital Whammy.com. I collaborated in creating funding proposals and sales presentations in both print media and online.

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Digital Music Marketing Strategy

Digital Whammy was based on three core strategic business values; new revenue from audio CD conversion services, the introduction of digital music services models into traditional businesses, and providing digital marketing services to engage consumers through brand-sponsored digital music communities.

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RateOurBand.com

We developed RateOurBand.com to generate content, then offered up their music in promotional CDs for clients with the majority of the proceeds going to the artists.

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