Direct Alliance | TTEC Logo

Direct Alliance Corporation, acquired by TTEC is a business process outsourcing, customer experience optimization, and digital transformation company operating in 24 countries with over $1.5 billion in annual revenue.

Ticker: TTEC

Sr Manager, Digital Customer Experience

2000 - 2001

Below are samples of the digital marketing, product, customer experience, and eCommerce initiatives I led for clients at Direct Alliance | TTEC

Direct Alliance | TTEC Image

I led the digital customer experience team offering outsourced digital marketing, and eCommerce services that enabled the Fortune 500 to efficiently serve small and medium-sized businesses. I developed and translated strategic directions for the entire company into projects and concepts that my employees could interpret and execute.

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Digital Customer Experience & eCommerce

I led the digital customer experience design and eCommerce teams in packaging a complex array of related, but separate services into a cohesive set of branded sales and marketing offerings that followed a more natural sales progression. This enabled the sales and business development process to more clearly communicate the offerings, resulting in significant new business partnerships with Xerox, HP, Sony, Okidata, and IBM.

Team Management

I took over two teams of designers and developers upon the exit of a team member. I was able to lead these independent groups effectively towards goals I set based upon strategic directives from the senior management team while also co-developing the company-wide marketing strategy.

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